Nurse Kim | 30-Day Visibility Reset
Start the Reset
The 30-day visibility reset for clinic and salon owners
Don’t know what to post? Start here.
The 30-Day Reset gives you a post idea every day, why it works and how to make it yours. You’ll show up, connect with your audience and finally stand out from every other clinic and salon in town.
30 days plus a bonus · one post a day · start the day you join
Does this sound like you?
You’re brilliant at what you do. So why does nobody see it?
- You open Instagram, stare at the screen and close it again because you’ve no idea what to post.
- Your feed is before and afters, price lists and “book now”. Just like every other clinic and salon near you.
- Showing your face or sharing your story feels cringe, so you hide behind your treatments.
- You post, hear nothing back, and start to wonder if anyone is even watching.
- You go quiet for weeks, then panic-post an offer when the diary looks empty.
- You honestly couldn’t say what works for your audience and what doesn’t.
Why you’re stuck
It isn’t your skill. It’s that nobody knows you yet.
People book the person, not the treatment. When your posts look like everyone else’s, clients can’t tell you apart, so they choose on price or whoever pops up first.
And showing up as you feels exposing. So you post what feels safe, it lands in silence, and the voice in your head says “see, nobody cares”. That isn’t true. You just haven’t given them a reason to care yet.
The Reset fixes the blank screen. Every day you get one clear prompt, so you’re never guessing, and each one nudges you a little further out from behind the couch.
Your clients don’t fall in love with your price list. They fall in love with you.
Nurse Kim
How the Reset works
Four weeks. One post a day.
Each prompt takes 10 to 20 minutes. Post it wherever your clients are: Instagram, Facebook, TikTok, stories or email.
Week 1 · Days 1 to 7
Let them know you
Why you started, your daily habits, a tour of your space and the journey that got you here.
You leave with: an audience that feels like they already know you.
Week 2 · Days 8 to 14
Show them why you
What makes you different, your honest take on a trend, the values you stand for and a day in your life.
You leave with: real reasons to pick you over the place down the road.
Week 3 · Days 15 to 21
Build the trust
Testimonials, client wins, the people behind your business and shout-outs to local favourites.
You leave with: proof that booking with you is a safe choice.
Week 4 · Days 22 to 31
Stand out and sell
Your menu explained, an offer to book now, a free gift, your goals, your proudest moment and a bonus day.
You leave with: posts that turn attention into bookings.
The transformation
What changes in 30 days
From “what do I even post?”
To 31 ideas ready to go
From hiding behind treatment photos
To showing up as you, with confidence
From blending in with everyone else
To standing out as the one they choose
From posting into silence
To comments, DMs and real conversations
From chasing new clients only
To bringing your regulars back too
From guessing what works
To knowing what your audience loves
From going quiet for weeks
To a habit of showing up every day
Inside every day
No guessing. Just post.
Each day tells you what to post, why it works and how to make it sound like you, not a template. Learn the why and you’ll know how to do it again long after day 30.
Day 1 · Today’s post
What made you start your clinic or salon?
Why it works
Your “why” is the one thing nobody can copy. People stop seeing a business and start seeing a person they want to support.
Nurse Kim tip
Skip “I’ve always loved beauty”. Go for the moment: the client who cried in your chair, the day you decided enough was enough.
Your guide
Hi, I’m Kim
I’m a registered nurse and I’ve run my own aesthetics clinic and training academy in Congleton, Cheshire for 9 years.
The thing that changed my business wasn’t another course or another treatment. It was showing up, every single day, as me. The Reset is the nudge I wish someone had given me when I started.
9 years
in aesthetics
1,000+
clients on my books
100+
students taught
Your next step
Start the 30-Day Reset
- 30 daily post prompts plus a bonus day 31
- Why each prompt works, so you can use it again and again
- A Nurse Kim tip every day, made for clinics and salons
- The Reset workbook with your 30-day tracker
- The Reset slides to follow along each day
£9.99
Start the day you join · Go at your own pace
Yes, I’m ready to stand outYour questions
How long does each day take?
Around 10 to 20 minutes. Read the prompt, use the tip, post it.
Which platform should I post on?
Wherever your clients are. Instagram, Facebook, TikTok, stories or your email list all work.
Is it just for aesthetics clinics?
No. Salons, hair, nails, lashes, brows and beauty too. If clients book in with you, it works for you.
I hate being on camera. Can I still do it?
Yes. Most prompts work as a photo and a caption. Video is a bonus, never a must, and your confidence grows as you go.
What if I miss a day?
Do two tomorrow. Done beats perfect, and nobody is marking you.
What happens after the 30 days?
You’ll have a month of posts behind you, you’ll know what your audience loves, and showing up will feel normal. Keep the habit going, reuse what worked, and carry on posting a little every day.
What if people in your town started talking about you?
Thirty days. One post at a time. £9.99.
Start the Reset